The matter of legal representation in eSports has been talked about for a while now. New people are offering their services as eSports lawyers, talent management agencies dealing with eSports are being established. Bryce Blum has been one of the most recognizable people to offer people his legal expertise. Now, Mr. Blum has established a law firm dedicated to representing eSports personalities, teams and organizations.
According to the official website of the firm, esglaw.com, ESG LAW represents Team EnVyUs, Fnatic, Immortals, Team Liquid, and Team SoloMid. If he was in the appropriate position, Bryce Blum might have even participated in the deal, which saw Team Liquid sold to Golden State Warriors co-owner Peter Guber and friends. The lawyer doesn’t only represent teams, he’s also responsible for taking care of the lawyering (probably not a word, but sounds awesome) needs of Joedat “Voyboy” Esfahani, Christopher “MonteCristo” Mykkles, and Paul “ReDeYe” Chaloner, as well as Beyond the Summit, Mobcrush, and most significantly, Unikrn. He’s also the Executive Vice President of Catalyst Sports & Media, and eSports agency that also focused on basketball and football (soccer for the USA citizens).
Speaking of the firm, the website notes that:
“ESG Law represents industry-leading esports teams, talent, and institutions. Our clients compete on the world stage in every major esports title, cast and host the premiere esports events, stream to millions, and operate businesses that push the envelope of the esports industry in betting, content creation, brand representation, merchandising, and more.
ESG Law goes beyond the typical attorney‑client relationship. Woven into the fabric of the esports ecosystem and deeply invested in its future growth, we are not simple service providers; we are engaged citizens of the esports community that create legal solutions to a constantly evolving set of challenges. Our unmatched level of engagement with the industry we serve allows us to offer unique insights into our client’s plans and facilitate connections that impact not only the success of our client’s ventures, but the industry as a whole.”
Representation in matters pertaining to the law is an essential service in the continued growth of eSports. Without the professional structures for representation of team, investor, and player interest, no serious non-endemic investor will take the jump to enter the new and quickly developing eSports scene. We do need them to, however. The amount of money in eSports is nowhere close to what is needed for eSports to reach their maximum potential as a form of entertainment.