For years now, Twitch.tv has held a monopoly on live streaming of anything to do with computer games, at least in the Western world. G2 Esports, an eSports organization mostly known for its League of Legends and Counter-Strike: Global Offensive teams, has announced that they will also live stream on Facebook as part of their multi-platform distribution strategy, starting with February 1, 2017.
According to the official statement on the G2 Esports website, professionals players playing for G2 Esports across multiple games will provide fans with live gameplay broadcasts across multiple titles, a behind-the-scenes look at how the teams prepare for and compete at events, and VODs of their games. This makes perfect sense from the perspective of marketing. While Twitch.tv is great for streaming games, Facebook has an incomparably bigger potential for audience outreach. By improving their Facebook reach, G2 Esports should be even more attractive to non-endemic sponsors all over the world.
Speaking on the matter, the Founder and CEO of G2 Esports, Carlos “ocelote” Rodríguez Santiago said:
“One of G2’s biggest goals is to share our love of this industry with all fans by making our content as accessible as we can, while also helping lesser-known streamers looking to make a name for themselves. We pride ourselves on innovation, and by leaning into Facebook as an audience platform, we see a world of new opportunities beyond what the current streaming ecosystem offers.”
If the official statement is to be believed, “G2’s new programming strategy for Facebook won’t just benefit fans and streamers. Developers, sponsors, and platforms all stand to enjoy benefits from the increased reach and engagement with G2 content. Fans on Facebook will discover content on multiple surfaces, including News Feed, a new video tab, and inside the recently launched Gameroom (www.gameroom.com). Innovative publishing products like branded content, cross-posted video, custom engagement audiences, and a host of other products will help accelerate G2’s audience development and deliver value for its various stakeholders.”
The stated reason for the decision certainly make sense. While Facebook is one of the more important factors in the marketing of non-gaming related products and content surrounding it, Twitter and Twitch have been much more oftenly used in the gaming sphere. It’s nice to see that G2 Esports have recognized this and are taking steps to fix the oversight. All we can do is to spread the message, encourage you to like G2’s pages on Facebook (Like our own page too, if you haven’t already) and wish them luck.